Whakauae has been subcontracted by the University of Otago to lead the Māori stream of this three-year project. The overall aim of the research is to determine how young adult smokers and social smokers define “informed choice”, and to develop and evaluate methods of estimating “informed choice”.
Data collection is complete for this project and results have been disseminated widely. The research has adapted existing informed choice frameworks to better recognise the wider social and behavioural context of smoking. Tobacco control policy makers will be invited to a symposium in 2016 to share and discuss final results.
